Black Friday vs. Eternal Treasures: A Christian Perspective

As the year draws closer to its end, Black Friday stands out as a cultural phenomenon—an event synonymous with deals, discounts, and the hustle for material goods. For many, it’s a day of excitement, but for Orthodox Christians, it offers an opportunity for deeper reflection. Are we chasing fleeting deals, or are we pursuing eternal treasures?

The Allure of Black Friday

Black Friday’s appeal is undeniable. From massive sales on electronics to markdowns on fashion, the day promises savings and satisfaction. But beneath the surface, it subtly feeds the cycle of consumerism, urging us to acquire more, often beyond what we truly need.

Orthodox Christianity teaches us to approach material possessions with discernment. In the Gospel of Matthew, Christ reminds us:

“Do not store up for yourselves treasures on earth, where moth and rust destroy, and where thieves break in and steal. But store up for yourselves treasures in heaven” (Matthew 6:19-20).

Saint John Chrysostom also offers a sobering reflection:

"Do you wish to honor the body of Christ? Do not despise it when it is naked. Do not honor it here in the church building with silken garments while neglecting it outside, where it is cold and naked."

This wisdom challenges us to consider whether we are more focused on acquiring material goods or clothing our souls in virtues and helping those in need.

Seeking Eternal Treasures

Orthodox Christianity encourages us to focus on spiritual growth, which offers eternal value. Prayer, fasting, almsgiving, and acts of love and kindness build treasures in heaven that no discount can rival.

Instead of spending hours chasing sales, consider:

1. Investing in Relationships: Use the time to connect with family and friends, strengthening bonds that truly matter.

   
   

   • Practical Tip: Plan a family prayer session or a meal together, emphasizing gratitude over gifts.

     
     

2. Giving to Those in Need: Redirect some of your shopping budget toward charitable causes. Many Orthodox parishes organize drives during this season to help the less fortunate.

   
   

   • Prayer for Generosity: O Lord, grant me a heart that seeks to give rather than to receive, to love rather than to possess, and to serve rather than to be served.

     
     

3. Nurturing the Soul: Dedicate the day to prayer, spiritual reading, or attending a church service. Reflect on the approaching Nativity Fast and how you can prepare your heart for Christ's birth.

   
   

   • Suggested Reading: Consider reading "On the Incarnation" by St. Athanasius or meditating on the Psalms.

A Balanced Approach

This isn’t to say that shopping is inherently wrong. It’s about balance and intention. Saint Basil the Great teaches:

"If you have two coats, one belongs to you; the other belongs to the man who has none."

If you participate in Black Friday, approach it with mindfulness:

• Ask Yourself: “Do I need this item, or am I buying it because it’s discounted?”

• Set Limits: Avoid overspending by planning purchases.

• Shop Ethically: Support businesses that align with your values, like local artisans or companies with sustainable practices.

The Light in the Darkness

Orthodox Christianity teaches that true fulfillment comes from Christ, not from things. While Black Friday may focus on acquiring material goods, let it also remind us of the abundance we already have in Christ.

As we pray in the pre-communion prayers:

"Let not my mind be darkened with earthly cares, but grant me always to seek Thee, the One True Treasure."

This Black Friday, let us shop with discernment, give with generosity, and treasure the riches of the Kingdom above all else.

May the light of Christ guide us in a world often distracted by materialism.